From Site Selection to Execution: What Taiwanese Manufacturers Need to Know to Build and Sustain U.S. Operations

From Site Selection to Execution: What Taiwanese Manufacturers Need to Know to Build and Sustain U.S. Operations
Taiwanese manufacturers may treat site selection as the finish line, but the lasting success depends on what happens after.圖片來源:Shutterstock
2026-07-08
Kenya Burrell-VanWormer(Director of Strategic Development, QBS Consulting Group)
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Most companies spend the better part of a year narrowing down their U.S. location.

They study labor markets, evaluate incentive packages, compare utility costs, and tour  industrial parks. By the time they make a decision, they feel like the hard work is behind  them. 

It is not. It is just beginning. Getting into the U.S. market is one challenge. Building an  operation that holds up over time is another. The companies that do both well  understand that market entry is not a project with a finish line — it is the start of an  ongoing operational commitment. 

At QBS Consulting Group, we work at the intersection of market entry strategy and  ground-level execution, guiding international manufacturers through the process of  establishing and sustaining U.S. operations. This past month, I was in Taiwan for direct  engagement with executives, industry associations, and government offices across the  semiconductor, automation, and smart manufacturing sectors.

The appetite for U.S.  expansion is real and growing. So is the gap between what companies expect the  process to look like and what it actually requires. 

The site decision is not the strategy 

Choosing a location is a filter, not a plan. A good site narrows your options. It does not  build your operation. The real work begins the day you sign the lease or close on the  land: workforce development, permitting, incentive capture, contractor selection,  government relationships. Most companies have no infrastructure for any of that when  they arrive. 

In conversations with Taiwanese executives during my recent time in market, a clear  pattern emerged. Companies had done thorough research on tax incentives and  geographic positioning. Very few had thought carefully about workforce pipeline lead  times, the distinction between state and local permitting authority, or what it takes to  manage a U.S. general contractor relationship without an experienced owner's  representative on site. These are not minor oversights. They are the gaps that turn 18- month projects into 30-month projects. 

How the U.S. market actually operates 

Taiwan's manufacturing ecosystem is exceptional. It is deeply integrated, high precision, and institutionally coordinated. Companies operating within it are accustomed to suppliers, regulators, and infrastructure partners who function at a high level of  reliability and speed. The U.S. operates differently. 

U.S. market entry is fragmented by design. Regulatory authority is split between federal, state, and local levels. Workforce development programs exist but require active  navigation to access. Incentive packages are negotiated, not automatic, and the window to capture them is time-sensitive in ways companies do not always anticipate.  Permitting timelines vary significantly by jurisdiction, and delays compound quickly. 

These dynamics do not disappear after a facility opens. Incentive agreements carry  multi-year compliance requirements. Workforce retention requires ongoing investment  in training and community relationships. The government relationships built during  market entry become the foundation for future expansion conversations. Understanding  this from the start changes how companies plan and resource their U.S. presence. 

Closing the gap between consulting and construction 

One of the most consistent points of failure in U.S. market entry is the disconnect  between advisory work and construction execution. A company hires a consulting firm  to navigate site selection and incentives, then separately engages a design-build or  general contractor to build the facility. Those two teams frequently do not communicate.  Decisions made in the advisory phase create constraints the construction team was  never told about.

Construction realities surface that the advisory team did not account  for. The client sits in the middle managing both. 

This shows up in change orders, schedule delays, and cost overruns that were not in  the original proforma. For a manufacturer with customer commitments already in place  and a production launch date on the calendar, this is more than a budget problem. 

QBS was structured specifically to address this. QBS Consulting Group and QBS  Construction Group operate as integrated practice areas under unified project  leadership, so the advisory work and the construction execution are led by the same  team. Decisions made early in the process reflect construction realities.

Government relationships developed during the advisory phase carry directly into permitting and  construction. The client has one point of accountability throughout. 

What the first 90 days should accomplish 

For a Taiwanese manufacturer that has made a site decision, the first 90 days should  accomplish five things. 

  1. Establish government relationships at the state and local level before you need  something from them. Introduce the project, understand who the decision-makers are  on permitting and incentives, and start building credibility as a future employer and  community partner. These relationships matter as much in year three as they do at  groundbreaking. 
  2. Understand your workforce pipeline in detail. Where will workers come from? What  training infrastructure exists? What lead time does it require? Workforce availability is the most common constraint on production ramp timelines and consistently the last  thing companies plan for. Retention planning should start at the same time as  recruitment. 
  3. Lock your incentive capture strategy. Many incentive programs have application  windows, compliance milestones, and job creation timelines that must be actively  managed across multiple years. They do not come automatically with the investment  and they do not manage themselves after the check clears. 
  4. Align your construction and advisory teams before design begins. Building  configuration, utility infrastructure, and expansion capacity all have long-term  operational implications. Those decisions should reflect production requirements from  the start, not be revised after the fact. 
  5. Establish a single point of accountability on the U.S. side. Someone needs to own the  outcome. Not coordinate between vendors, not manage a checklist, but own it. If that  person does not exist inside your organization, it should be a primary criterion in your  partner selection. 

Building something that lasts 

The manufacturers who establish strong U.S. operations tend to share a few  characteristics. They come in with realistic timelines. They invest early in relationships  with state agencies, workforce partners, and local officials rather than arriving with  demands. They treat advisory and construction as connected, not sequential. And they  select partners based on demonstrated execution. 

More than that, they treat their U.S. presence as a long-term commitment from day one. The companies that sustain operations well are the ones that stay engaged with the  communities, governments, and workforce partners that made entry possible. That  investment compounds. It opens doors for expansion, strengthens relationships with  local and state officials, and builds the kind of reputation that makes the next project  easier than the first. 

Taiwan's manufacturers have the technical capability, the capital, and the industry  relationships to build meaningful U.S. operations. The path is navigable. It just requires  understanding the full scope of what it involves, not just what it takes to get started. 

Kenya Burrell-VanWormer 

美國布局-台灣製造-市場進入-德州計畫-招商引資-勞動力鏈-政府關係-許可審查-顧問服務-營建執行-半導體-智慧製造-供應鏈-在地深耕-產業移轉Kenya Burrell-VanWormer.

Kenya Burrell-VanWormer is Director of Strategic Development at QBS Consulting  Group, a Houston-based industrial localization firm serving international manufacturers  building U.S. operations. Her work spans market entry strategy, government affairs, and ground-level execution, including direct engagement with U.S. municipalities and  economic development organizations to structure market entry pathways for  international manufacturers.

She recently served as Delegation Lead for a multi-stakeholder international trade  mission to Taiwan, conducting direct engagement with industry associations,  government institutions, and manufacturing sector leaders across the semiconductor,  automation, and advanced manufacturing industries. 

With a career spanning Fortune 500 leadership, financial services, real estate, and  international business development, she brings operational discipline and strategic  range to complex, multi-stakeholder engagements. She co-founded Equity Angels,  recognized as the 2025 Inman Innovator of the Year, and served as Chairman of the  Board of the Houston Association of Realtors, the second-largest real estate association in the United States.

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